April 20, 2021
The Buffalo News
The home of the Buffalo Bills has a new name. The first reaction by many to Highmark Stadium was, “Who is Highmark?”
They are the giant Pittsburgh-based health conglomerate (yep, Pittsburgh – home to the towel-waving Steelers) that recently gobbled up BlueCross BlueShield of Western New York.
Highmark was originally issued a challenge flag by local community leaders and elected officials for its lack of a meaningful financial commitment to our community, stepping forward with a meager $2 million a year for five years as part of their “affiliation” with the local BlueCross BlueShield.